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Investigación de mercados : administración y métodos /

Wentz, Walter B.

Investigación de mercados : administración y métodos / Walter B. Wentz - 576 p. : il. ; 22 cm.

Título original: Marketing research: management and methods

ISBN: 9682409152

Subjects--Topical Terms:
MERCADEO

Dewey Class. No.: 658.83 / W44i 1981

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