Exploring young consumers' intention toward green products: applying an extended theory of planned behavior (Record no. 52816)

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fixed length control field 01885nam a2200253Ia 4500
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control field MX-MdCICY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250625162416.0
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Transcribing agency CICY
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Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) B-18670
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Title Exploring young consumers' intention toward green products: applying an extended theory of planned behavior
490 0# - SERIES STATEMENT
Volume/sequential designation Environment, Development and Sustainability, p.1-15., 2020
520 3# - SUMMARY, ETC.
Summary, etc. The present study is an attempt to examine young consumers' intention toward green products using an extended version of the theory of planned behavior (TPB), which incorporates willingness to pay premium and environmental concern. This study was tested empirically using survey data collected from 316 respondents in India and the data were analyzed using SPSS and STATA computer program. The empirical results suggested that extended version of the TPB influenced the intention of the young consumers' toward green products. Further, all hypotheses were accepted and there is a strong correlation between the five examined factors in buying green products. In addition, the results also validated the appropriateness of the extended TPD for exploring young consumers' toward green products. This study offers insights from the perspective of an emerging economy and future research directions on young consumers' intention toward green products. Based on the results, future research directions are likewise discussed.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element GREEN PRODUCTS
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element YOUNG CONSUMERS
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Topical term or geographic name entry element THEORY OF PLANNED BEHAVIOR
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BEHAVIOR INTENTION
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Varah, F.
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Mahongnao, M.
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Pani, B.
700 12 - ADDED ENTRY--PERSONAL NAME
Personal name Khamrang, S.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://drive.google.com/file/d/1qFPGYtAiUmZyxGmJ7xf_9-MKnYpDaiPN/view?usp=drivesdk">https://drive.google.com/file/d/1qFPGYtAiUmZyxGmJ7xf_9-MKnYpDaiPN/view?usp=drivesdk</a>
Public note Para ver el documento ingresa a Google con tu cuenta: @cicy.edu.mx
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Source of classification or shelving scheme Clasificación local
Koha item type Documentos solicitados
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  Clasificación local     Ref1 CICY CICY Documento préstamo interbibliotecario 25.06.2025   B-18670 25.06.2025 25.06.2025 Documentos solicitados