MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01041nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000005925 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MdCICY |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241009163944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060308t----2004mx-a---g#p---#000-0#spa-# |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702704766 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CICY |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
V3 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Valdez Zepeda, Andrés |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mercadotecnia gubernamental : |
| Remainder of title |
ciencia para la construcción de consensos, imagen y legitimidad / |
| Statement of responsibility, etc. |
Andrés Valdez Zepeda |
| 264 31 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Guadalajara, Jal. : |
| Name of producer, publisher, distributor, manufacturer |
Universidad de Guadalajara, Coordinación General Académica, Unidad para el desarrollo de la Investigación y el Posgrado, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
197 p. : |
| Other physical details |
il. ; |
| Dimensions |
23 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Colección Producción Académica de los Miembros del Sistema Nacional de Investigadores |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias bibliografícas: p. 169-175 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DESARROLLO ECONOMICO |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MERCADEO |
| 710 12 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universidad de Guadalajara . |
| Subordinate unit |
Coordinación General Académica, Unidad para el desarrollo de la Investigación y el Posgrado. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libros impresos |
