MARC details
| 000 -LEADER |
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| fixed length control field |
04547nam a22004455i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
978-0-306-48567-1 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260127102742.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
121009s2005 xxu| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780306485671 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
99780306485671 |
| 024 7# - OTHER STANDARD IDENTIFIER |
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| Standard number or code |
10.1007/978-0-306-48567-1 |
| Source of number or code |
doi |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CICY |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
613 |
| Edition information |
23 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
614 |
| Edition information |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gambescia, Stephen F. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Managing A Public Speaker Bureau |
| Medium |
[recurso electrónico] : |
| Remainder of title |
A Manual for Health and Human Services Organizations / |
| Statement of responsibility, etc. |
by Stephen F. Gambescia, Evelyn González-McDevitt. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, MA : |
| Name of producer, publisher, distributor, manufacturer |
Springer US : |
| -- |
Imprint: Springer, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVIII, 124 p. |
| Other physical details |
online resource. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
One The Purpose of Your Organization's Public Speaker Bureau -- Two Creating Your Promotional Material -- Unique Identifier -- Aesthetically Attractive -- Benefits Statement -- List of Topics -- Speaker Request Form -- Procedures, Policies, and Conditions -- Other Information -- Three Recruiting Speakers for Your Speaker Bureau -- Speaker Characterisitics -- Recruitment Is a Process -- Four Orienting and Training Your Speakers -- Topical and Issue Areas -- Public Speaking Techniques -- Logistics Training for Your Speaker -- Formal Public Speaker Bureau Trainings -- Five Tools and Resources for Your Speakers -- Resources -- Educational Tools -- Equipment -- Six Publicizing Your Public Speaker Bureau -- News Releases -- Homepage on the World Wide Web -- Direct Mail -- "What Else?" Marketing -- Speakers' Marketing -- Seven Coordinating Requests from Your Constituents -- Processing Your Speaker Bureau Requests -- Interaction with the Group's Contact/Coordinator -- Eight Securing a Speaker for an Engagement -- Confirming the Speaker Request -- Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement -- Nine Evaluating Your Public Speaker Bureau Program -- Overall Program Evaluation -- Other Speaker Evaluation Questions -- Evaluating the Site and Site Coordinator -- Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program -- Designing an Evaluation Program for Your Speakers Bureau -- Balancing Systematic and Informal Evaluations -- Ten Summary and Final Tips for Success. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital. Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations recruit a team of worthwhile lecturers, put them in front of interested audiences, and effectively evaluate the results. Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau: o Establishing a clear strategic purpose; o Recruiting and training speakers; o Generating publicity; o Ensuring the right fit between speaker and audience; o Monitoring, feedback, and audience satisfaction. In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.) An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MEDICINE. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLIC HEALTH. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MEDICAL RECORDS |
| General subdivision |
DATA PROCESSING. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MEDICINE & PUBLIC HEALTH. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PUBLIC HEALTH. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HEALTH INFORMATICS. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
González-McDevitt, Evelyn. |
| Relator term |
author. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Printed edition: |
| International Standard Book Number |
9781475709858 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.1007/978-0-306-48567-1">http://dx.doi.org/10.1007/978-0-306-48567-1</a> |
| Public note |
Ver el texto completo en las instalaciones del CICY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libros electrónicos |
