New Product Development [recurso electrónico] : An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions / by Sameer Kumar, Promma Phrommathed.
Tipo de material:
TextoEditor: Boston, MA : Springer US, 2005Descripción: XII, 200 p. online resourceTipo de contenido: - text
- computer
- recurso en línea
- 9780387232737
- 99780387232737
- 670 23
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Libros electrónicos
|
CICY Libro electrónico | Libro electrónico | 670 (Browse shelf(Opens below)) | Available |
Basic Conceptual Model -- Research Methodology -- Results and Analyses -- Findings -- Conclusions and Ramifications.
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.
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