Experimental Business Research [recurso electrónico] : Marketing, Accounting and Cognitive Perspectives Volume III / edited by Rami Zwick, Amnon Rapoport.

The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use? -- A Behavioral Accounting Study of Strategic Interaction in a Tax Compliance Game -- Information Distribution and Attitudes Toward Risk in an Experimental Market of Risky Assets -- Effects of Idiosyncratic Investments in Collaborative Networks: An Experimental Analysis -- The Cognitive Illusion Controversy: A Methodological Debate in Disguise That Matters to Economists -- Exploring Ellsberg's Paradox in Vague-Vague Cases -- Overweighing Recent Observations: Experimental Results and Economic Implications -- Cognition In Spatial Dispersion Games -- Cognitive Hierarchy: A Limited Thinking Theory in Games -- Partition Dependence in Decision Analysis, Resource Allocation, and Consumer Choice -- Gender & Coordination -- Updating the Reference Level: Experimental Evidence -- Supply Chain Management: A Teaching Experiment -- Experiment-Based Exams and the Difference Between the Behavioral and the Natural Sciences.

Volume II and III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST) on December 16-19, 2003. The conference was organized by the Center for Experimental Business Research (cEBR) at HKUST and was chaired by Professors Amnon Rapoport and Rami Zwick. Experimental Business Research adopts laboratory based experimental economics methods to study an array of business and policy issues spanning the entire business domain including accounting, economics, finance, information systems, marketing and management and policy. "Experimental economics" is an established term that refers to the use of controlled laboratory-based procedures to test the implications of economic hypotheses and models and discover replicable patterns of economic behavior. We have coined the term "Experimental Business Research" in order to broaden the scope of "experimental economics" to encompass experimental finance, experimental accounting, and more generally the use of laboratory-based procedures to test hypotheses and models arising from research in other business related areas, including information systems, marketing and management and policy. The chapters included in these volumes reflect the domain diversity of studies in the experimental business research field.