TY  - BOOK
AU  - Powell,D.A.
AU  - Blaine,K.
AU  - Morris,S.
AU  - Wilson,J.
TI  - Agronomic and consumer considerations for Bt and conventional sweet-corn
KW  - FOOD SAFETY
KW  - FARMS; GENETIC ENGINEERING
KW  - BIOTECHNOLOGY
KW  - CONSUMERS
N2  - In this farm-to-fork trial, genetically engineered (GE)Bt sweet-corn and Bt potatoes were grown side-by-side with conventional varieties in the 2000 growing season at a farm and market in Hillsburgh, Ontario, Canada. The Bt sweet-corn required no insecticides. From an economic perspective, only the first planting had pest pressure high enough to warrant the higher seed cost of the GE variety. The sweet-corn harvested throughout the trial was segregated and labeled, and direct consumer evaluation of purchasing preferences was conducted. Overall, the Bt sweet-corn outsold the conventional sweet-corn by a margin of 680 dozen (or 8,160 cobs)to 452.5 dozen (or 5,430 cobs). A limited number of intercept interviews were conducted after consumers made their purchasing decision. The majority of consumers interviewed said they were more concerned about pesticides than genetic engineering; however, taste and quality also had a strong influence on purchasing decisions
UR  - https://drive.google.com/file/d/1zIgI_1zjuJrttDk7OqaY5S20zgzT5MXk/view?usp=drivesdk
ER  -