Science on television: How it affects public conceptions
- Issues in Science and Technology, 3(3), p.109-115, 1987 .
PROLOGUE: To say that public support for science ebbs and flows is to misrepresent the depth of popular ambivalence and anxiety about scientists and what they do. When science is not being blamed for threatening the very existence of the globe, it is accused of despoiling nature and dehu-manizing mankind with technology. Television, the most powerful medium ever developed, cannot be held totally responsible for public mistrust and misunderstanding of science, but it is not entirely blameless. As communications specialist...
TELEVISION VIEWERS TELEVISION VIEWING DOCUMENTARY TELEVISION PROGRAMS PUBLIC TELEVISION ENTERTAINMENT TELEVISION BROADCASTING TELEVISION NETWORKS GRAPHICS SUPERSTITIONS