TY - BOOK AU - Gerbner,G. TI - Science on television: How it affects public conceptions KW - TELEVISION VIEWERS KW - TELEVISION VIEWING KW - DOCUMENTARY TELEVISION PROGRAMS KW - PUBLIC TELEVISION KW - ENTERTAINMENT KW - TELEVISION BROADCASTING KW - TELEVISION NETWORKS KW - GRAPHICS KW - SUPERSTITIONS N2 - PROLOGUE: To say that public support for science ebbs and flows is to misrepresent the depth of popular ambivalence and anxiety about scientists and what they do. When science is not being blamed for threatening the very existence of the globe, it is accused of despoiling nature and dehu-manizing mankind with technology. Television, the most powerful medium ever developed, cannot be held totally responsible for public mistrust and misunderstanding of science, but it is not entirely blameless. As communications specialist UR - https://drive.google.com/file/d/1zUbBJXhSUNkDbUXKc8X8gapZpzf3cwTB/view?usp=drivesdk ER -