Kumar, Sameer.

New Product Development An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions / [recurso electrónico] : by Sameer Kumar, Promma Phrommathed. - XII, 200 p. online resource.

Basic Conceptual Model -- Research Methodology -- Results and Analyses -- Findings -- Conclusions and Ramifications.

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.

9780387232737 99780387232737

10.1007/b101081 doi


ENGINEERING.
INDUSTRIAL ENGINEERING.
MACHINERY.
ENGINEERING.
INDUSTRIAL AND PRODUCTION ENGINEERING.
MANUFACTURING, MACHINES, TOOLS.

670