TY  - BOOK
AU  - Kumar,Sameer
AU  - Phrommathed,Promma
ED  - SpringerLink (Online service)
TI  - New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions 
SN  - 9780387232737
U1  - 670 23
PY  - 2005///
CY  - Boston, MA
PB  - Springer US
KW  - ENGINEERING
KW  - INDUSTRIAL ENGINEERING
KW  - MACHINERY
KW  - INDUSTRIAL AND PRODUCTION ENGINEERING
KW  - MANUFACTURING, MACHINES, TOOLS
N1  - Basic Conceptual Model -- Research Methodology -- Results and Analyses -- Findings -- Conclusions and Ramifications
N2  - This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering
UR  - http://dx.doi.org/10.1007/b101081
ER  -