| 000 | 00704nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | 000000144 | ||
| 003 | MX-MdCICY | ||
| 005 | 20260115102232.0 | ||
| 008 | 090317s1989 mx a f p 000 0 spa d | ||
| 020 | _a9684224869 | ||
| 040 | _cCICY | ||
| 082 | 0 | 4 |
_a658.83 _bA33i 1989 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aInvestigación de mercados / _cDavid A. Aaker, George S. Day |
| 264 | 3 | 1 |
_aMéxico : _bMcGraw Hill, _c1989 |
| 300 |
_a715 p. : _bil. ; _c23 cm. |
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| 500 | _aTítulo original: Marketing research | ||
| 650 | 1 | 4 | _aMERCADEO |
| 700 | 1 | 2 |
_aDay, Georges, _ecoaut. |
| 856 | 4 | 0 |
_uhttps://www.cicy.mx/sitios/sib/doctoelectronico/0144.pdf _zVer tabla de contenido y/o resumen |
| 942 |
_2ddc _cBK |
||
| 999 |
_c142 _d142 |
||