| 000 | 00702nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 000000145 | ||
| 003 | MX-MdCICY | ||
| 005 | 20260115102321.0 | ||
| 008 | 090317s1981 mx a f p 000 0 spa d | ||
| 020 | _a9682409152 | ||
| 040 | _cCICY | ||
| 082 | 0 | 4 |
_a658.83 _bW44i 1981 |
| 100 | 1 | _aWentz, Walter B. | |
| 245 | 1 | 0 |
_aInvestigación de mercados : _badministración y métodos / _cWalter B. Wentz |
| 264 | 3 | 1 |
_aMéxico : _bTrillas, _c1981 |
| 300 |
_a576 p. : _bil. ; _c22 cm. |
||
| 500 | _aTítulo original: Marketing research: management and methods | ||
| 650 | 1 | 4 | _aMERCADEO |
| 856 | 4 | 0 |
_uhttps://www.cicy.mx/sitios/sib/doctoelectronico/0145.pdf _zVer tabla de contenido y/o resumen |
| 942 |
_2ddc _cBK |
||
| 999 |
_c143 _d143 |
||