000			04547nam a22004455i 4500
001			978-0-306-48567-1
003			DE-He213
005			20260127102742.0
007			cr nn 008mamaa
008			121009s2005 xxu| s |||| 0|eng d
020			_a9780306485671
020			_a99780306485671
024	7		_a10.1007/978-0-306-48567-1 _2doi
040			_cCICY
082	0	4	_a613 _223
082	0	4	_a614 _223
100	1		_aGambescia, Stephen F. _eauthor.
245	1	0	_aManaging A Public Speaker Bureau _h[recurso electrónico] : _bA Manual for Health and Human Services Organizations / _cby Stephen F. Gambescia, Evelyn González-McDevitt.
264		1	_aBoston, MA : _bSpringer US : _bImprint: Springer, _c2005.
300			_aXVIII, 124 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aOne The Purpose of Your Organization's Public Speaker Bureau -- Two Creating Your Promotional Material -- Unique Identifier -- Aesthetically Attractive -- Benefits Statement -- List of Topics -- Speaker Request Form -- Procedures, Policies, and Conditions -- Other Information -- Three Recruiting Speakers for Your Speaker Bureau -- Speaker Characterisitics -- Recruitment Is a Process -- Four Orienting and Training Your Speakers -- Topical and Issue Areas -- Public Speaking Techniques -- Logistics Training for Your Speaker -- Formal Public Speaker Bureau Trainings -- Five Tools and Resources for Your Speakers -- Resources -- Educational Tools -- Equipment -- Six Publicizing Your Public Speaker Bureau -- News Releases -- Homepage on the World Wide Web -- Direct Mail -- "What Else?" Marketing -- Speakers' Marketing -- Seven Coordinating Requests from Your Constituents -- Processing Your Speaker Bureau Requests -- Interaction with the Group's Contact/Coordinator -- Eight Securing a Speaker for an Engagement -- Confirming the Speaker Request -- Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement -- Nine Evaluating Your Public Speaker Bureau Program -- Overall Program Evaluation -- Other Speaker Evaluation Questions -- Evaluating the Site and Site Coordinator -- Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program -- Designing an Evaluation Program for Your Speakers Bureau -- Balancing Systematic and Informal Evaluations -- Ten Summary and Final Tips for Success.
520			_aThe mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital. Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations recruit a team of worthwhile lecturers, put them in front of interested audiences, and effectively evaluate the results. Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau: o Establishing a clear strategic purpose; o Recruiting and training speakers; o Generating publicity; o Ensuring the right fit between speaker and audience; o Monitoring, feedback, and audience satisfaction. In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.) An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.
650		0	_aMEDICINE.
650		0	_aPUBLIC HEALTH.
650		0	_aMEDICAL RECORDS _xDATA PROCESSING.
650	1	4	_aMEDICINE & PUBLIC HEALTH.
650	2	4	_aPUBLIC HEALTH.
650	2	4	_aHEALTH INFORMATICS.
700	1		_aGonzález-McDevitt, Evelyn. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781475709858
856	4	0	_uhttp://dx.doi.org/10.1007/978-0-306-48567-1 _zVer el texto completo en las instalaciones del CICY
942			_2ddc _cER
999			_c55879 _d55879