000			04305nam a22004575i 4500
001			978-0-387-22790-0
003			DE-He213
005			20250710083926.0
007			cr nn 008mamaa
008			100301s2005 xxu| s |||| 0|eng d
020			_a9780387227900 _a99780387227900
024	7		_a10.1007/b99585 _2doi
082	0	4	_a658.8 _223
100	1		_aIngene, Charles A. _eauthor.
245	1	0	_aMathematical Models of Distribution Channels _h[recurso electrónico] / _cby Charles A. Ingene, Mark E. Parry.
264		1	_aBoston, MA : _bSpringer US, _c2005.
300			_aXXV, 568 p. 107 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aInternational Series in Quantitative Marketing, _x0923-6716 ; _v17
505	0		_aA Commentary on Distribution-Channels Modeling -- The Bilateral-Monopoly Model and Channel Myths -- Multiple (Exclusive) Retailers -- Multiple (Exclusive) States-of-Nature -- Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule -- The Manufacturer-Optimal Two-Part Tariff -- The Channel-Coordinating Menu -- Coordination versus Maximization: Theoretical Analyses -- Coordination versus Maximization: Graphical Analyses -- The Competing-Retailers Model with Channel Breadth -- Modeling a Change in Competitive Substitutability -- Towards a Unifying Theory of Distribution Channels.
520			_aMathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and they present an intuitively appealing prologue to the Channel Myths that are developed rigorously in later Chapters. In Chapters 3, 4, and 10 they extend the literature by ascertaining the relationship between the manufacturer-optimal wholesale-price strategy and channel breadth. Specific analyses include multiple, non-competing retailers, multiple states-of-nature, and multiple, competing retailers. In Chapters 5-7 the authors determine the profitability of various wholesale-price strategies; this analysis culminates in Chapters 8 and 9 with the determination of the (very limited) conditions under which channel coordination can be optimal for the manufacturer. In Chapter 11 they prove that existing methods of measuring the effect of a change in the degree of inter-retailer substitutability are totally misleading. They then develop an original, theoretical basis for measuring the impact of a change in the degree of inter-retailer substitutability that yields insightful, intuitively appealing results. In Chapter 12 the authors set forth an agenda for future research based on a meta-model that embraces all existing models in the literature. They also issue an appeal for creation of a "Unifying Theory of Distribution Channels" that will enable researchers to work independently and yet to contribute toward the common goal of deepening the marketing science professions' understanding of distribution channels.
650		0	_aECONOMICS.
650		0	_aMICROECONOMICS.
650		0	_aMARKETING.
650	1	4	_aECONOMICS/MANAGEMENT SCIENCE.
650	2	4	_aMARKETING.
650	2	4	_aMICROECONOMICS.
650	2	4	_aOPERATIONS RESEARCH/DECISION THEORY.
700	1		_aParry, Mark E. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781402071638
830		0	_aInternational Series in Quantitative Marketing, _x0923-6716 ; _v17
856	4	0	_uhttp://dx.doi.org/10.1007/b99585 _zVer el texto completo en las instalaciones del CICY
912			_aZDB-2-SBE
942			_2ddc _cER
999			_c56106 _d56106