000			03054nam a22004335i 4500
001			978-0-387-28256-5
003			DE-He213
005			20250710083941.0
007			cr nn 008mamaa
008			100301s2006 xxu| s |||| 0|eng d
020			_a9780387282565 _a99780387282565
024	7		_a10.1007/0-387-28256-4 _2doi
082	0	4	_a650 _223
100	1		_aAlon, Ilan. _eauthor.
245	1	0	_aService Franchising _h[recurso electrónico] : _bA Global Perspective / _cby Ilan Alon.
264		1	_aBoston, MA : _bSpringer US, _c2006.
300			_aXXI, 264 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_arecurso en línea _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aFranchising Development -- Why Do Companies Use Franchising? -- What are the Social and Economic Benefits and Costs of Global Franchising? -- What is the Economic Impact of Service Franchising Investment? -- Franchising Strategies and Types -- Does Franchising Provide Superior Financial Returns? -- How Do Franchisors Evaluate Foreign Markets? -- When is Master International Franchising a Preferred Mode of Entry? -- How Do International Franchisors Cluster? -- Franchising in Emerging Markets -- Franchising in Russia -- Franchising in the Philippines -- Conversion Franchising in Slovenia -- Cases in International Franchising -- Franchising with Kodak in China -- The Internationalization of Marks & Spencer -- Concluding Remarks.
520			_aService Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
650		0	_aECONOMICS.
650		0	_aINDUSTRIAL ORGANIZATION (ECONOMIC THEORY).
650		0	_aBUSINESS PLANNING.
650	1	4	_aECONOMICS/MANAGEMENT SCIENCE.
650	2	4	_aBUSINESS/MANAGEMENT SCIENCE, GENERAL.
650	2	4	_aINDUSTRIAL ORGANIZATION.
650	2	4	_aORGANIZATION/PLANNING.
650	2	4	_aREGIONAL SCIENCE.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9780387281827
856	4	0	_uhttp://dx.doi.org/10.1007/0-387-28256-4 _zVer el texto completo en las instalaciones del CICY
912			_aZDB-2-SBE
942			_2ddc _cER
999			_c56794 _d56794