000			03555nam a22004815i 4500
001			978-0-85729-352-7
003			DE-He213
005			20251006084444.0
007			cr nn 008mamaa
008			110919s2011 xxk| s |||| 0|eng d
020			_a9780857293527
020			_a99780857293527
024	7		_a10.1007/978-0-85729-352-7 _2doi
082	0	4	_a005.437 _223
082	0	4	_a4.019 _223
100	1		_aMüller, Jörg. _eeditor.
245	1	0	_aPervasive Advertising _h[electronic resource] / _cedited by Jörg Müller, Florian Alt, Daniel Michelis.
264		1	_aLondon : _bSpringer London, _c2011.
300			_aX, 366 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aHuman-Computer Interaction Series, _x1571-5035
520			_aFollowing decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous-the majority of the world's population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: • Advertisers who want to understand how new technologies revolutionize their field. • Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. • Anyone who is interested in how pervasive advertising will shape the future of urban life.
650		0	_aCOMPUTER SCIENCE.
650		0	_aMULTIMEDIA SYSTEMS.
650		0	_aSOCIAL SCIENCES _xDATA PROCESSING.
650	1	4	_aCOMPUTER SCIENCE.
650	2	4	_aUSER INTERFACES AND HUMAN COMPUTER INTERACTION.
650	2	4	_aMULTIMEDIA INFORMATION SYSTEMS.
650	2	4	_aCOMPUTER APPL. IN SOCIAL AND BEHAVIORAL SCIENCES.
700	1		_aAlt, Florian. _eeditor.
700	1		_aMichelis, Daniel. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9780857293510
830		0	_aHuman-Computer Interaction Series, _x1571-5035
856	4	0	_uhttp://dx.doi.org/10.1007/978-0-85729-352-7 _zVer el texto completo en las instalaciones del CICY
912			_aZDB-2-SCS
942			_2ddc _cER
999			_c60019 _d60019